Today, content is called the content of a resource (website). The content includes not only texts, but also graphics and multimedia. Filling the site with content is one of the most important stages of promotion. Without information, the site does not make sense, even though it is graphically created professionally and beautifully. “Search engines” are programmed to highlight competent and unique content. Therefore, your site needs interesting and useful articles not only from an informative point of view, they are also the main aspect in the issue of successful website promotion and search engine rankings. Many years of doing seo-promotion on the Internet have proven in practice that promotion with the help of unique articles gives a guaranteed result and ensures 100% hit of your resource in the TOP-10 search engines. ДFor good indexing, the resource should be filled with competent and unique articles, which at the same time should be easy and interesting for the perception of site visitors.